Really Good Buildings is a newsletter on product direction in real estate development, written by Fed Novikov.

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"What does it take to develop a really good building?"

I often ponder over this question, whether during my work or while simply passing an exceptional project on the street. While there are many design publications celebrating great architecture, there are few resources about the behind-the-scenes process from a developer's perspective that yield these outstanding results.

This newsletter explores various aspects of product direction in real estate and its role in improving the quality of development and user experience. Some of the materials we will cover include:

  • Development Case Studies. Gain insights from interviews with developers of select standout buildings. Discover their design process, the methods for garnering local support, the technologies and tools used, and the impact of their product decisions on the buildings' financial performance.

  • Developer Tool Kit. Delve into emerging tech solutions that developers incorporate into their projects. Learn how to adapt product management best practices for real estate development; how to develop a CLT building; which smart home system to implement; and many more.

This newsletter reflects my personal journey towards becoming a better real estate developer and operator. Over the past decade, I've been focusing on innovation in real estate. Currently, I'm assisting The Neutral Project—a sustainability-focused developer—in launching a new low-rise multifamily product line. I previously co-founded Apt, where I streamlined the pre-development process for small-scale multifamily properties. Additionally, I spearheaded the prefab homebuilding initiative, Backyard, at Airbnb Samara from its inception.

I invite you to subscribe to this blog to receive new posts and reports directly in your inbox. You can also find me on Twitter and LinkedIn, or reach out via email.



Subscribe to Really Good Buildings

A newsletter about product direction in real estate development.


I write about product direction in real estate development.