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Mar 23, 2023·edited Mar 23, 2023Liked by Fed Novikov

As a developer, if projects can better the built environment while also creating great returns I'm all for it. But ultimately my investors care more if the project feasible or not + how much returns can we squeeze out. Not how beautiful the building will be. As long as we can lease-up, the importance of design is pushed back.

I feel that many architects once they actually become developers come to the realization that designing for profitability metrics ultimately becomes more important. Or else their beautiful design will just be another rejected design.

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